Tsingtao Becomes Exclusive Chinese Beer of Quicken Loans Arena in Multi-Year Partnership
CLEVELAND, OH – December 14, 2009 - Tsingtao Brewery Co. has signed a multi-year agreement with the NBA Cleveland Cavaliers to become the exclusive Chinese beer of Quicken Loans Arena. The partnership is the first between Tsingtao (pronounced CHING dow), China’s most popular beer company, and an NBA team and arena in the United States. The announcement was made jointly today by Cavaliers and Quicken Loans Arena President, Len Komoroski and Tsingtao President of Global Marketing, Ms. Xu Yan. Read Full Press Release


